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Name: Deepak Kamnasaran
Company: CEN4GEN
What services and products do you offer and how do they help?
CEN4GEN, established in 2014, is a leader in molecular diagnostic medicine. We serve clients globally, catering to universities, clinics, government agencies, hospitals, commercial entities, and private individuals. We have a diverse team of highly qualified personnel who serve in essential roles in clinical settings, medical science, science, customer support, quality control testing, and product manufacturing to administer the services and products we provide.
CEN4GEN offers numerous leading-edge human molecular diagnostic testing services using several proprietary testing options that we have developed. These include:
- Newborn genetic screening
- Pharmacogenomic testing
- Hereditary cancer screening
- Cancer precision medicine testing
- Clinical metagenomic testing
- Carrier genetic testing
- Prenatal genetic testing
- Preimplantation genetic testing
- Personal whole genome screening
- Diagnostic testing for hereditary conditions
Additionally, CEN4GEN undertakes several non-health-related DNA testing applications on human subjects, such as for DNA ancestry, DNA forensic analysis, and DNA relationship. We carry out animal DNA/genetic testing on birds, cats, dogs, and horses for disease diagnosis and risk assessment, parentage determination, breed and genetic age determination, hereditary trait identification, customized testing, and preimplantation genetic testing.
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CEN4GEN also develops a large assortment of rapid testing medical devices that are essentially stand-alone and portable devices used to detect biomarkers, chemicals, and infectious pathogens. Furthermore, we offer diverse options of genomics and bioinformatics research application services to support both public and private sector scientists working in universities or the pharmaceutical and biotechnology industries.
What specific tools, software, and management skills are you using?
CEN4GEN has a robust infrastructure that adapts to our evolving services and products to overcome a variety of challenges. In order to accomplish this, we have developed unique Standard Operating Procedure (SOP) guidelines that are used in conjunction with the SWOT, MOST, and PESTLE business analysis methods to effectively assess, reduce, and/or abolish the challenges and risks for the products and services we provide.
What has been the biggest challenge so far and how did you solve it?
The COVID-19 pandemic has certainly been one of the greatest recent challenges to both public and private sector businesses, including CEN4GEN. We utilized the pandemic period to maximize our operational framework to innovate, expand other services and products that are applicable in developing technologies and services, and use some of our new products and services to assist in alleviating the pandemic crisis. Some examples of the technologies and services that CEN4GEN has developed and deployed during the pandemic are:
- COVID-19 detection and screening products
- COVID-19 vaccine efficacy detection products
- COVID-19 detection and screening services
How does your company market its product and services?
At CEN4GEN, we utilize several marketing strategies for our services and products, including online methods such as search engine marketing, analytic tools available with search engines like Google and Bing, social media tools such as Facebook (Meta) and YouTube, and online commercial sites like eBay.
What’s the best specific piece of advice you have for other entrepreneurs?
Being an entrepreneur requires one to quickly adapt to the highly dynamic and often spontaneous and unpredictable demands of the local and global markets. There is no specific recipe for any entrepreneur. However, having knowledge and expertise within your commerce objectives, being creative and industrious, and having a passion for what you want to pursue are a few things that could help you accomplish your goals as an entrepreneur.
What does your company’s trajectory look like over the next five years?
The trajectory for CEN4GEN over the next five years is to continue our advancements with excellence, integrity, and outstanding quality and standards in the services and products we offer and develop, as well as to ensure we continue to evolve and adapt to the global demands and solutions needed by our clients at any given time.
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